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TBA Brochures & Discussion Memoranda

TBA literature is available for anyone who would like to receive it.

You may obtain the following Discussion Memoranda:

  • Improving Business Development in Banking
  • It explores six primary causes of sub-optimal performance in business development, namely:

    -Lack of goals

    -Lack of motivation

    -Lack of capability

    -Inadequate activity

    -Failure to monitor performance

    -Superficial evaluation of activity and results

  • Skill and Capabilities Standards for Face-to-Face Selling
  • It defines various buyer and seller roles, which have been trending away from "shopping" and "order taking".  As implied in the chart below, the customer-seller interaction defines skill sets most relevant in today's market.  You can assess frequency distribution for your organizations and draw your own conclusions.

     

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To find out more about TBA Resources, you may also obtain any of the following:

  • Corporate Capabilities Brochure
  • TBA Difference Brochure
  • Points of View from Recent Publications
  • Our 100% Unconditional Guarantee of Client Satisfaction

 

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